Strategy

Audiences today feel increasingly mistrustful of synthetic content, demoralized by cynical or divisive narratives, and are searching for the emotional connection. Brands need more than just assets to fill the feed; they require a new model for agile, cohesive, and ecosystem-spanning storytelling that resonates with their community. This isn’t ‘content’ that people scroll past. At MakeMake, we believe that in a saturated market, the true differentiator for brands is a story that reveals deep humanity, because that is what people remember. That’s our effectiveness model, and we call it Re-enchantment.

Venetia Taylor is our Chief Strategy Officer. Seven years as Head of Strategy at Google/You Tube, and more than fifteen years shaping brand strategy for global technology and commercial platforms including YouTube, Android, HSBC and P&G.