We are very excited to announce that Venetia Taylor has joined the MakeMake team as Chief Strategy Officer. In this role, she will deepen the connection between creative ambition and strategic precision, helping our 200+ artists align around ideas that move audiences and create meaningful impact.
Venetia joins MakeMake at a pivotal moment. As we continue to blur the boundaries between entertainment and advertising, her appointment signals a deliberate investment in storytelling grounded in human ingenuity and long-term business relevance.
She views strategy as an essential amplifier of creativity. Central to her approach is what she calls the “North Star for Craft,” a unifying principle that aligns teams and clients around a shared creative vision.
“Whether it’s editorial or unscripted, the ‘North Star for Craft’ is always a deep human truth that connects the audience to a great idea and solves a business problem. The next era of storytelling won’t be won by algorithms alone; it will be led by those who can bridge clear-eyed strategy with cohesive world-class storytelling. At MakeMake, I see my role as providing connective tissue, finding a shared language and tone that allows us to iterate cohesively and execute responsibly for clients. As we embrace AI tools in service of the fuller realization of craft, I’m here to help the superpowers of this team flourish and prove that strategy is the ultimate advocate for the preciousness of the image.”
Venetia’s perspective was shaped by over a decade at Google, where she served as Head of Strategy & Insights. There, she helped define its internal vision, co-authored the company’s first creative industry growth strategy, and led teams building custom AI tools to help Google’s top brand partners succeed on YouTube and beyond, translating audience behaviour into effective creative.
Her foundation in brand and cultural strategy was forged at agencies including Anomaly New York and Mother London, where she helped some of the world’s most ambitious brands connect with audiences through emotionally intelligent, original narratives. Taylor has built a reputation for reconciling commercial rigor with radical imagination, transforming data into stories and strategy into spark.
At MakeMake, she joins a leadership team focused on shaping the future of storytelling through collaboration, technology, and craft.
“Strategy is critical in helping brands express themselves, whether that’s in entertainment or advertising, and Venetia is simply one of the world’s greatest strategists,” says MakeMake CEO and founder Angus Wall. “Her experience at Google and at some of the world’s best ad agencies makes her an invaluable part of the MakeMake ecosystem. We are excited to help brands claim their place in an entertainment landscape that has historically lacked the strategic rigor required to turn great storytelling into a business superpower.”
Read more about Veneita in Campaign, shots, and Ads of Brands!
