MakeMake Scores Big With Six Super Bowl LX Spots

If you caught the big game, you caught MakeMake in action. Making great films is our favorite team sport, but we have to give a shout-out to the MakeMake home team. Congratulations to everyone behind the camera, in front of the camera, in the edit bays, and on the football field—great hustle. Together, we made a memorable and entertaining Sunday.

 

Missed the game? Go on a snack run during the ad break? We have you covered. Catch up on the MakeMake commercials here:

 

Liquid IV “Take a Look”

Peter Brandt edits “Take a Look” for Liquid I.V., reimagining the Phil Collins classic as the soundtrack to a world reassessing its hydration levels. Take a look on Little Black Book.

 

Hellmann’s “2026 Big Game”

Andy Samberg stars as Meal Diamond in “2026 Big Game” for Hellmann’s. Edited by Adam Pertofsky, the film sees Samberg leading a deli full of patrons in the exuberant ‘Sweet Sandwich Time.’ Watch it on Variety.

 

Lay’s “Harvest”

Tom Eagles edits “Harvest” for Lay’s, which tells a heartwarming story of a family of potato farmers, as one generation passes the torch to the next. Read Adweek’s Hot Take here.

 

Dove “The Game is Ours”

Percussive and joyful, “The Game Is Ours” for Dove shows girls in sports loudly declaring that the game belongs to them. Edited by Akiko Iwakawa. Watch it on Campaign.

 

Lay’s “72 Hour Challenge” 

Since 1938, Lay’s has been making America’s favorite chip. For Super Bowl LX, they challenged themselves with a special 72-hour sweepstakes. Edited by Alyssa Oh. Learn more on AdWeek.

 

Open AI “We Can Just Build Things”

OpenAI wants to be the Kleenex of artificial intelligence—the brand name that becomes shorthand for the category itself. Edited by Peter Brandt. Watch it on Ad Age.