We are proud to share that Nike's 'Am I A Bad Person?' has been named winner of AdAge's Creativity Awards: Film/TV/Video of the Year! The talented team at a52 worked on this spot, contributing exciting effects that helped this provocative spot make a splash at the 2024 Paris Olympics.
The spot flexed Nike’s roster of world-renowned athletes in a series of artful vignettes, including LeBron James, Serena Williams, Giannis Antetokounmpo, Qinwen Zheng, A’ja Wilson, Vinicius Junior (Vini Jr.), Jakob Ingebrigtsen, Sha’Carri Richardson and the late Kobe Bryant.
“I love the take [of the spot],” said one Ad Age juror. “There’s only one winner. It’s lonely at the top. It’s unpopular. All of the other brands in the space are taking a populist approach, and this is a return to quintessential Nike.”
Congratulations to the a52 creatives who lent their talents to this unforgettable ad!
Watch the award-winning spot below, and read on for full credits.
Nike - Winning Isn’t for Everyone | Am I A Bad Person?
Creative Director/VFX Supervisor: Andy McKenna & Jesse Monsour
CG Supervisor: David Hyatt
Flame Artists: Adam Flynn, Kevin Stokes, Michael Vaglienty, Benoit Mannequin, Theodore Maniatis, Rod Basham, Andy Davis, Joey Brattesani, Nicolas Vigneau
Lead Online Artist: Kevin Stokes
Online Artists: John Valle, Matthew Monteleone
3D Artists: Dustin Mellum, Chris Clyne, Scott Nishiki, Joe Chiechi, Mike Bettinardi, Joey Bettinardi, Jose Limon, Joe Paniagua, Christian Sanchez, Mike Kirylo
Senior Producer (Anthem & Social films): Sam Cornwell
Producer (Social films): Dori Sharvit
Head of Production: Drew Rissman
Head of 3D: Andy Wilkoff
Executive Producers: Kim Christensen & Patrick Nugent
Managing Director: Eve Kornblum
